Company News, Marketing News, New Products

M·A·C Cosmetics + Keith Haring Launch into The Metaverse with Viva Glam NFT Collection

The limited-edition fundraising collection features lipsticks decorated with Haring’s most famous artwork.

M·A·C Cosmetics will be entering into the Metaverse in a way that has never been seen before. The launch of MAC’s first-ever NFT collection, the Viva Glam x Keith Haring NFT collection, will feature the work of the late iconic artist and activist Keith Haring, making this the first beauty brand to partner with a renowned artist in this space.   According to sources at the Happi Top 50 beauty company, the collection will be revealed on March 29 prior to National Youth HIV/AIDS Awareness Day.  ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters